Why shouldn't people be able to buy movie tickets on Amazon? Or Google or Flixster, or IMDb? I don't care who you have a relashionship with. This isn't about Fandango or MovieTickets. This is about you. Where do you buy stuff? Are you an Amazon Prime member? Then I want to be on Amazon Prime. Are you a Yahoo guy? Then I want to sell on Yahoo. Are you a Google guy? Then I want to sell tickets on Google.

Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and everything else - I buy all sorts of stuff on Amazon Prime - why shouldn't I buy this? Any legal document, contract or otherwise, that prevents me from doing that, I don't want to be a part of.

In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But I don't want to be part of restrictions that make life difficult for my guests.

What gods do you pray to?

It's a cakewalk, when you know how.

You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.