What gods do you pray to?

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

Surfing is attitude dancing.

We don't believe in limiting access to our product. We believe that making our ticket sales available on as many sites as possible is good for the studios and good for us. We have on any given day 25,000 show starts - five show times at 5,000 screens. We have 1M seats more or less in our circuit. So I have 25M sales opportunities every single day. Why would I want to limit access?

One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.

Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!

If we can use technology to shorten the path between intention and action, that excites me.