I think I'm getting wealthy in ways that don't count at the bank.

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and everything else - I buy all sorts of stuff on Amazon Prime - why shouldn't I buy this? Any legal document, contract or otherwise, that prevents me from doing that, I don't want to be a part of.

Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!

If we can use technology to shorten the path between intention and action, that excites me.

I think I'm getting wealthy in ways that don't count at the bank.

If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But I don't want to be part of restrictions that make life difficult for my guests.