In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.
Gerry LopezWe don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.
Gerry LopezEveryone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!
Gerry Lopez