For CEOs today, it's all about acheieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models. process, culture and management.
Ginni RomettyBig Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.
Ginni RomettySomeone once told me growth and comfort do not coexist. And I think itโs a really good thing to remember.
Ginni Rometty