As I look back at the last 15 years, one of the things that I'm most proud of is creating the cover. When I first did it, the first couple of years, people really criticized it and didn't think it would work at all. Now, you see it everywhere.

Alexey Brodovitch used to say, "Astonish me." We as the team at Bazaar hear that everyday because we want to surprise people.

I think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.

Fashion is much more than product. It's about entertainment and people feeling a part of something.

I want technology to work for me, and my readers. People get confused that technology comes first. The ideas come first. You need to use the medium.

I worked in fashion forecasting and I think that helps in being an editor because I love to know what's next, and I like to predict. I like to predict the trends going into the shows and normally I've organized all of our stories before we go. Fashion is my second language.

To me, I always listen to what my instincts tell me. The biggest mistakes I've ever made is when I've ignored what I know to be true in my heart.