In a lot of ways, a lot of smells that aren't necessarily edible smell good, and they remind you of certain aspects of food. So making those associations with what smells good or smells a certain way and pairing that with actual edible ingredients is one avenue that we take creatively.
Grant AchatzMy personality was always such that I always look straight forward, never behind or to the side.
Grant AchatzIt's not really the life of cooking that's hard - it's what you make of it and what level you push yourself to.
Grant AchatzMost smoked salts are made with liquid smoke, which is a condensate, but really, really good smoked salt is literally smoked.
Grant Achatz