The weirdest thing to me is that magazines would never do this for their writers. They would never hire a writer who writes for another magazine; they want to have their own stable of writers. Newsweek would never hire a TIME writer, and TIME would never hire a Newsweek writer - but they would both hire the same photographer to shoot a cover for them.
Gregory HeislerThe picture I was hoping for is never the picture I get, but yeah, I think they fail all the time. Fortunately my clients don't think they do, so I can continue to have a career. But I just look at them and think.
Gregory HeislerMagazines don't have enough confidence to have their own style, so they use a borrowed style. That is shocking to me, but your perception is very accurate. It's a way to be more commercially viable, but to me, that's not having a style, that's having a schtick.
Gregory Heisler