The work is primarily subject-driven. All decisions flow from there. The photographs are all made in response to a unique subject, in particular context, at a specific moment in time. The thoughtful preparedness that defines my working method actually facilitates spontaneity and allows me to embrace surprise. I always have a game plan but view it as merely the jumping off point.
Gregory HeislerI'm an artist in residence, I've still been able to accept commercial jobs, and what I'll do is I'll make little videos on the side that I then bring back to the school and show the students the next day.
Gregory HeislerPeople aren't hiring just a picture, they're hiring someone they can work with. That plays a big role .
Gregory HeislerThe picture I was hoping for is never the picture I get, but yeah, I think they fail all the time. Fortunately my clients don't think they do, so I can continue to have a career. But I just look at them and think.
Gregory Heisler