The work is primarily subject-driven. All decisions flow from there. The photographs are all made in response to a unique subject, in particular context, at a specific moment in time. The thoughtful preparedness that defines my working method actually facilitates spontaneity and allows me to embrace surprise. I always have a game plan but view it as merely the jumping off point.
Gregory HeislerI wanted to grow in terms of making pictures, not adapting to new software and technology. But that's the game now.
Gregory HeislerThere are a lot of decisions to make, creatively. Now, with digital, you can really be the author of your own work. From the beginning to the end of the process, you control everything.
Gregory HeislerA lot of the challenge and the reason for the success of those one-shot photographers is that their pictures almost have to be subject proof. Because you usually only have a few minutes with the person. You never know who's going to walk into the room - whether they're going to be friendly, grumpy, sick of photographers, or between meetings.
Gregory Heisler