The work is primarily subject-driven. All decisions flow from there. The photographs are all made in response to a unique subject, in particular context, at a specific moment in time. The thoughtful preparedness that defines my working method actually facilitates spontaneity and allows me to embrace surprise. I always have a game plan but view it as merely the jumping off point.
Gregory HeislerThe picture I was hoping for is never the picture I get, but yeah, I think they fail all the time. Fortunately my clients don't think they do, so I can continue to have a career. But I just look at them and think.
Gregory HeislerNormally I do all my own post work. It's not that I do it better than anyone else, I just do it my way. I make decisions. People who print at labs are probably far better printers, but they won't make my decisions mid-process. I don't want to be out of the loop. I want to be a photographer and do all of it.
Gregory HeislerDigital held no romance for me at all. I hated it. I miss my big cameras. The working process, I miss it.
Gregory Heisler