People aren't hiring just a picture, they're hiring someone they can work with. That plays a big role .

There are a lot of decisions to make, creatively. Now, with digital, you can really be the author of your own work. From the beginning to the end of the process, you control everything.

To me, style is like your fingerprint. Nobody else has it.

The last thing people want is a surprise, these days.

I never do pictures that I've done before - but I really try not to. Whenever I get an assignment I try to think how to shoot this person for this story in this magazine at this point in time.

I'm an artist in residence, I've still been able to accept commercial jobs, and what I'll do is I'll make little videos on the side that I then bring back to the school and show the students the next day.

I wanted to grow in terms of making pictures, not adapting to new software and technology. But that's the game now.