Magazines don't have enough confidence to have their own style, so they use a borrowed style. That is shocking to me, but your perception is very accurate. It's a way to be more commercially viable, but to me, that's not having a style, that's having a schtick.
Gregory HeislerPeople aren't hiring just a picture, they're hiring someone they can work with. That plays a big role .
Gregory HeislerMy brother used to say some people have an "inferiority simplex." It's not that they're under the delusion that they're inferior; they actually are inferior and they secretly know it.
Gregory HeislerI hate to say it because I think people are risk averse these days more than ever. Before they even pick up the phone, they know what the picture's going to be. So there's a certain comfort in that, a certain security that they can lay out the cover of the magazine and kind of know what it's going to be.
Gregory Heisler