The role of the scholar is to destroy chimeras, that of the statesman is to make use of them.
Gustave Le BonThe influence of the leaders is due in very small measure to the arguments they employ, but in a large degree to their prestige. The best proof of this is that, should they by any circumstance lose their prestige, their influence disappears.
Gustave Le BonOne of the most constant characteristics of beliefs is their intolerance. The stronger the belief, the greater its intolerance. Men dominated by a certitude cannot tolerate those who do not accept it.
Gustave Le BonCrowds are influenced mainly by images produced by the judicious employment of words and formulas
Gustave Le Bon