The images evoked by words being independent of their sense, they vary from age to age and from people to people, the formulas remaining identical. Certain transitory images are attached to certain words: the word is merely as it were the button of an electric bell that calls them up.
Gustave Le BonThe masses have never thirsted after truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.
Gustave Le BonAll the civilizations we know have been created and directed by small intellectual aristocracies, never by people in the mass. The power of crowds is only to destroy.
Gustave Le BonThe role of the scholar is to destroy chimeras, that of the statesman is to make use of them.
Gustave Le BonA crowd thinks in images, and the image itself calls up a series of other images, having no logical connection with the first...A crowd scarcely distinguishes between the subjective and the objective. It accepts as real the images invoked in its mind, though they most often have only a very distant relation with the observed facts....Crowds being only capable of thinking in images are only to be impressed by images.
Gustave Le Bon