The influence of the leaders is due in very small measure to the arguments they employ, but in a large degree to their prestige. The best proof of this is that, should they by any circumstance lose their prestige, their influence disappears.
Gustave Le BonAll the civilizations we know have been created and directed by small intellectual aristocracies, never by people in the mass. The power of crowds is only to destroy.
Gustave Le BonA crowd is not merely impulsive and mobile. Like a savage, it is not prepared to admit that anything can come between its desire and the realisation of its desire.
Gustave Le Bon