Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Writing is one way to achieve enchantment.

To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming

Let yourself be enchanted in small ways.

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

There are two types of people on social media: people who want more followers, and liars.

You have to start with the basic premise that you need to know what your competition is doing.