Second, you need to spread the large amount of information knowledge that you've gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.
Guy KawasakiA successful self-publisher must fill three roles: Author, Publisher, and Entrepreneurโor APE.
Guy KawasakiYou really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki