If you make meaning, you'll make money.
The first good reason to write a book is to add value to people’s lives.
The A-listers and the A+ listers, are reporting the news, they're not making it.
The root of great companies is make meaning vs. make money.
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.