When you give people too many choices it makes them hesitate and not buy stuff.

The goal is to provide inspiring information that moves people to action.

One must understand what people are thinking, feeling and believing in order to enchant them.

The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.

Great teams are usually small-under fifty in total head count. (There are few examples of a team made up of hundreds of people who created anything revolutionary.) Big teams aren't conducive to revolutionary products because such products require a high degree of single-mindedness, unity, and unreasonable passion.

Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.

Entrepreneur is not a job title. It is a state of mind of people who want to alter the future.