High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.

Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.

Writing is one way to achieve enchantment.

The goal is to provide inspiring information that moves people to action.

In giving presentations, use the 10/20/30 rule....use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.