Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.
Guy KawasakiJolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
Guy KawasakiCreate something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy KawasakiGreat companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki