Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.

If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

The hard part is implementing the decision, not making it.

Let yourself be enchanted in small ways.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).