And this is the beginning of the end.

Great teams are usually small-under fifty in total head count. (There are few examples of a team made up of hundreds of people who created anything revolutionary.) Big teams aren't conducive to revolutionary products because such products require a high degree of single-mindedness, unity, and unreasonable passion.

I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.

Better to fail at doing the right thing than to succeed at doing the wrong thing.

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

Great companies start because the founders want to change the world... not make a fast buck.