And this is the beginning of the end.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.

"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.

There are two types of people on social media: people who want more followers, and liars.

Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.

Companies in Europe should stop trying to do the U.S. version of a European idea.

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.