Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

In giving presentations, use the 10/20/30 rule....use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

My theory is that when you're young, you should work eighty hours a week to create a product or service that changes the world.