• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.

The essence of evangelism is to passionately show people how you can make history together.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Great companies start because the founders want to change the world... not make a fast buck.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.