Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists.

I think that no one, or very few, are born as good presenters. It's a skill that you learn.

My theory is that when you're young, you should work eighty hours a week to create a product or service that changes the world.

Try stuff. I also used to believe that it's better to be smart than lucky because if you're smart you can out-think the competition. I don't believe that anymore-this is not to say that you should strive for a high level of stupidity. My point is that luck is a big part of many successes, so (a) don't get too bummed out when you see a bozo succeed; and (b) luck favors the people who try stuff, not simply think and analyze. As the Chinese say, "One must wait for a long time with your mouth open before a Peking duck flies in your mouth."