The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
Guy KawasakiWriting a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy KawasakiTake my word for it: More people will like you if you believe that people are good until proven bad.
Guy KawasakiLook back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki