Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.
Guy KawasakiSmart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.
Guy KawasakiWhile we're living, we need to get over ourselves and accept others if we want to enchant people.
Guy KawasakiArguably, in business books, I don't think there's much that has never been said before.
Guy Kawasaki