When you give people too many choices it makes them hesitate and not buy stuff.
The companies that are successful, they start out to make meaning, not to make money.
Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Entitlement is the opposite of enchantment.
This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.