A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.

Pursuing your passions makes you more interesting, and interesting people are enchanting.

Don’t be discouraged by the size of your network – inspire one person and you are doing good.

The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

And this is the beginning of the end.

If you don't toot your own horn, don't complain that there's no music.