Patience is the art of concealing your impatience.

When you give people too many choices it makes them hesitate and not buy stuff.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.

Don't get stubborn, flow with the go. The key is to be open to unintended success. Some companies just can't take yes for an answer.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

Inoculate yourself from dangerous bozos.