Simple and to the point is always the best way to get your point across.
Organizations are successful because of good implementation,not good business plans.
Let yourself be enchanted in small ways.
You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."
If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.
Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.