If you use social media right, you will piss people off. It's actually recommended!

Don't ask people to do something you wouldn't.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.

The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck.

There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.