When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

Writing is one way to achieve enchantment.

If you start out to solely make money, you will attract the wrong kind of employees.

Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.

I think that no one, or very few, are born as good presenters. It's a skill that you learn.

Pursuing your passions makes you more interesting, and interesting people are enchanting.