Evangelism is selling a dream.

Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes are open to whatever results occur-not just planned goals, because serendipity is a great innovator.

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

Ambitious failure, magnificent failure, is a very good thing.

Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.

Customers can tell you how to evolve a product, but they can't show you how to make a leap.

When you give people too many choices it makes them hesitate and not buy stuff.