A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. Youโll know that youโre likeable when you can communicate freely, casually, and comfortably with people.
Guy KawasakiDo you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki