The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

If you make money, you might not make meaning.

Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.

Entrepreneurship is not for everyone.

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.