The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.

Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.

While we're living, we need to get over ourselves and accept others if we want to enchant people.

The goal is to provide inspiring information that moves people to action.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

One must understand what people are thinking, feeling and believing in order to enchant them.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.