I travel all the time.

Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

For me writing is as close to being an engineer as possible.

You have to start with the basic premise that you need to know what your competition is doing.

Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.

My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists.