The goal is to provide inspiring information that moves people to action.

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Enchantment is the purest form of sales

The essence of evangelism is to passionately show people how you can make history together.

Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes are open to whatever results occur-not just planned goals, because serendipity is a great innovator.

The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.

Inoculate yourself from dangerous bozos.