The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.
Guy KawasakiIf you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy KawasakiYou have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
Guy KawasakiDo not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
Guy Kawasaki