Better to fail at doing the right thing than to succeed at doing the wrong thing.

Evangelism is selling a dream.

The hard part is implementing the decision, not making it.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

I have four kids in a private school who have not yet entered college. Their tuition is what keeps me motivated. Life is simple sometimes.

There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.