People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy KawasakiDon't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Guy KawasakiThe key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy KawasakiInstant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
Guy Kawasaki