I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.

Unfortunately, they develop a fixed mindset that they're the most talented, and they think that continued success is a right. Problems arise because pure talent only works as long as the going is easy. Furthermore, they don't take risks because failure would harm their image of being the best, brightest, and most talented. When they do fail, they deny it or attribute it to anything but their shortcomings.

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.

Arguably, in business books, I don't think there's much that has never been said before.

It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.

Just do what's right for the customer, and you'll be okay.