I have four kids in a private school who have not yet entered college. Their tuition is what keeps me motivated. Life is simple sometimes.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Let yourself be enchanted in small ways.

The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.

While we're living, we need to get over ourselves and accept others if we want to enchant people.