Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy KawasakiYou really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy KawasakiThe secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. Thatโs very different than saying whatever Guy touches turns gold.
Guy KawasakiSocial media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.
Guy KawasakiA good idea is about ten percent and implementation and hard work, and luck is 90 percent.
Guy Kawasaki