Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

It's hard to build community around mediocre and mundane writing.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.

Eat like a bird, poop like an elephant.

At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

I have four kids in a private school who have not yet entered college. Their tuition is what keeps me motivated. Life is simple sometimes.