Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.

If you just enchanted one person per day, you would make a big dent in the universe.

Remember that nobodies are the new somebodies.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Take my word for it: More people will like you if you believe that people are good until proven bad.

It's hard to build community around mediocre and mundane writing.