Let yourself be enchanted in small ways.
My real mantra for my life is "empower others".
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Take my word for it: More people will like you if you believe that people are good until proven bad.
If you start out to solely make money, you will attract the wrong kind of employees.
Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.