An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

Writing is one way to achieve enchantment.

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Let yourself be enchanted in small ways.