Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves.

Inside every adult there's still a child that lingers. We're happiness merchants - giving people the opportunity to dream like children.

Inside every adult there's still a child that lingers.

Our approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.

I like to not be too involved in the beginning and during the process so as to keep this fresh look and be able to give constructive recommendation on the final production.

I believe that the profits will come from the quality of your creative products. Since the beginning, I've always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on.

I don't play golf or all those things people normally do for business. I do parties. That's where I bring people in, showcase ideas and, in the end, do deals.