I believe that the profits will come from the quality of your creative products. Since the beginning, I've always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on.
Guy LaliberteWe are in a position of financial and social power, and we could be agents of change in our society. Without pretension, I believe we could be a nice little gardener who takes care of the garden, and hopefully our neighbor will do the same. Then, maybe we'll achieve a better world.
Guy LaliberteOur approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.
Guy Laliberte