I believe there are so many other disciplines and themes that we still haven't explored yet. It's infinite what we can apply our creativity to.

I don't believe in pitfalls. I believe in taking risks and not doing the same thing twice.

I have seen many successful people fail after they start fearing they might lose what they have built.

Our approach was very simple. It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.

We are each but a quarter note in a grand symphony.

Inside every adult there's still a child that lingers. We're happiness merchants - giving people the opportunity to dream like children.

Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.