I believe that the profits will come from the quality of your creative products. Since the beginning, I've always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on.
Guy LaliberteBusiness is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.
Guy LaliberteWe had every problems starting a big top could have. The tent fell down on the first day. We had problems getting people into the shows. It was only with the courage and arrogance of youth that we survived.
Guy Laliberte