You have to have a very strong cash flow for a film to really stay in theaters. You have to have the advertising capacity to sustain and follow the kind of press coverage.
Haile GerimaWhen my film went to the Venice Film Festival and won the best script writing, the jury [prize], it didn't go to my head. I know how many black filmmakers that I am operating with whose name will never be mentioned. But I'm part of them in that silent existence.
Haile GerimaYou have to be willing to put everything you've got towards the project. That to me is very important. And it may not be part of the fad, being the clichรฉd kind of film that's going to be successful.
Haile GerimaTo me, entertainment is really the new plantation. It's the new sugar, the new cotton, that black people work for somebody else to be richer than them.
Haile Gerima