The boss drives people; The leader coaches them.

There are no hard times for good ideas.

The consumer is always right.

Excite the mind, and the hand will reach for the pocket.

The boss says 'Go'; the leader says 'Let's go!'

The boss says 'I'; the leader, 'we'.

Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.