A good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing.
Herb CaenA city is a state - of mind, of taste, of opportunity. A city is a marketplace - where ideas are traded, opinions clash and eternal conflict may produce eternal truths.
Herb Caen