Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
Herbert SimonCreativity is no less challenging or exciting when the mystery is stripped from the creative process. The most beautiful flowers grow under careful cultivation from common soil.
Herbert SimonThe intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.
Herbert SimonEngineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.
Herbert Simon