Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.

Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.

Innovation has a lot to do with your ability to recognise surprising and unusual phenomena.

Solving a problem simply means representing it so as to make the solution transparent.

Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.

The proper study of mankind is the science of design.