Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.

A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

Creativity is no less challenging or exciting when the mystery is stripped from the creative process. The most beautiful flowers grow under careful cultivation from common soil.

The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.

Because he treats the world as rather empty and ignores the interrelatedness of all things (so stupefying to thought and action), administrative man can make decisions with relatively simple rules of thumb that do not make impossible demands upon his capacity for thought.