Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

A wealth of information creates a poverty of attention.

In the computer field, the moment of truth is a running program; all else is prophecy.

Solving a problem simply means representing it so as to make the solution transparent.

Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.

Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.

Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.