Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.

Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.

Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds.

Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.

By 1985, machines will be capable of doing any work Man can do.

Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.