A wealth of information creates a poverty of attention.

A complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.

Many individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.

Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.

Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.

A wealth of information creates a poverty of attention.

One of the first rules of science is if somebody delivers a secret weapon to you, you better use it