If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'

The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."

If the embodiment of the fundamental idea of our age were to be found in Victorian architecture, in the Church of Cristo Re in Rome or the Church in Brasilia, in Moscow University or the Capitol in Washington, then our age would undoubtedly be called the 'age of kitsch.'

What's important is promising something to the people, not actually keeping those promises. The people have always lived on hope alone.

The goddess of beauty is the goddess Kitsch.

Those who live by the sea can hardly form a single thought of which the sea would not be part.

You must neither completely nor partially copy the art of others. If so, you will be producing kitsch.